Natasha Poly – H & M Garden Collection Spring 2010

It’s great when clothes of good quality are affordable for ordinary people. And it’s also nice when you know that someone famous and talented took part in cretaion of these garments. That is the reason why collections for big departmernt stores are so popular.

The new range you see here was created for H&M by a designer team in collaboration with gorgeous Natasha Poly, who also decided to model the pieces.

Clothing looks simple but pretty. Besides, it is created from natural organic and recycled materials and it means it is very comfortable to wear in hot weather.

Sustainable materials like organic cotton and linen, recycled polyester (made from PET-bottles or textile waste) and tencil were used to make the items. The collection will become available in stores from the end of March.

H&M has given me another reason to look forward to Spring. Its new Garden Collection — in stores today and modeled by the illustrious Natasha Poly — is not only flirty and fresh, but also sustainable. Every piece from this collection was designed using organic materials, recycled PET bottles, or textile waste.