Northern Virginia Fashion Week 2010

Alexandria, VA – The second annual Northern Virginia Fashion Week (NOVAFW) is scheduled to take place March 21 – March 27, 2010 in Alexandria, VA. The week long spectacle of events will continue to support Northern Virginia, and surrounding areas, as an unrecognized fashion Mecca by promoting fashion businesses, highlighting fashion trends and supporting students in their pursuit to make a name for themselves within the fashion industry. Fashion Week is designed to give patrons and industry-insiders an eagle eye view of the most sophisticated styles that Northern Virginia has to offer, and opens their minds to a new and creative dynasty building in this region.

The city of Alexandria, the event partner, will serve as the venue for the Fall Fashion Week by hosting the weeklong event at their chic Waterfront Park in Old Town Alexandria, VA, including the Lupus Foundation Charity Gala; designer showcases and other private events will be held under the main tent. Having the event at Waterfront Park, which is filled with elegant boutiques, fine dining, arts and antique shops and more, will allow visitors to the fashion week to browse local shops and bringing thousands of customers to view their products and services. Also, by being backed by the city of Alexandria, NOVAFW has to opportunity to bring in buyers and tourists from around the world, exposing all to the world of fashion and what NOVAFW has to offer to a more international community.

Because staff and Board members of NOVAFW are directly affected by Lupus through family members, NOVAFW thought of no better way to be a leader in finding a cure than to dedicate its proceeds to the Lupus Foundation of America to help aide them in their continuing efforts to conduct on-going research for a cure.

In setting the stage for the upcoming Fall Fashion Week, NOVAFW has revamped its Web site that allows visitors to donate to Lupus and read about the latest happenings during fashion week. NOVAFW has already increased awareness about the Lupus Foundation of America by supporting the organization and allowing donors to use the website as a means to donate money to the organization. Also on the website, NOVAFW, is a leader in the area informing the general public about what it means to be Fair-Trade and helping people learn about reducing their carbon footprint with easy steps on how to become more eco-friendly. Advance Access to exclusive designer shows such as Karen Millen, Andrew Norwell, Tashia Senn, Tsyndyma, Natalia Sanz, Greg Taylor and Alek Risimnic is now made available until the beginning of January.

Although similar events groups designers together, decreasing the opportunity to increase the designer’s own brand awareness and clientele, NOVAFW has always given designers the opportunity to showcase their brand exclusively, helping them get noticed more easily and develop business relationships after their fashion show.

In their continuing effort to support the up-and-coming designers of tomorrow, educational designer shows will be offered to students from the area’s fashion schools as a part of the student initiative. This initiative will jump start the Student Scholarship program. Because NOVAFW highly supports the designers of tomorrow, the event also gives Fashion Departments from surrounding schools in DC, MD, and VA a chance to see how their hard work and determination is put into effect in a business perspective.

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Celebration of Babies - Fashion Show at New Year Celebration

DAVID BECKHAM TO UNVEIL NEW EMPORIO ARMANI UNDERWEAR ADVERTISING CAMPAIGN

 NEW YORK, June 17 /PRNewswire/ — David Beckham will officially unveil the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008-09 on June 18th, 2008 with a giant mural at Macy’s in San Francisco. Beckham will be on hand to greet customers and debut the new image that overlooks an outdoor amphitheatre with seating for 6,000 spectators.

    The advertising campaign was shot on Malibu beach in California, once again by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo. The print magazine debut will be in the August edition of Vanity Fair USA.

    The Autumn/Winter 2008/09 fashion line for men features stretch cottons and branded elastic, where the classic colours white, black, blue and grey are teamed with vibrant hues of geranium red and violet and embellished with fashion details such as lurex stitching, tape inserts and contrast ribbons with metallic elastic threads. The colour palette includes a wide range of natural marls, new this season, with eye catching touches of silver in the seams or in the elastic and fluorescent details in micro fibre. The loungewear section includes a range of soft and comfortable clothes in modal and bamboo. Prices range from 18.50 EUR and upwards.

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Celebrity photography - Fashion in Wonderland

DKNY JEANS Launches Exclusive Collection With HSN for St. Jude Children’s Research Hospital’s Thanks and Giving(R) Campaign

NEW YORK, Nov. 20 /FashionNews/ — Today, iconic denim brand DKNY JEANS and multi-channel retailer HSN announce the launch of a capsule gift giving collection offered exclusively on HSN and HSN.com for the holiday season. This collection is inspired by and designed for St. Jude’s Children’s Research Hospital’s Thanks and GivingR Program, a holiday fundraising and awareness program which encourages consumers to “give thanks for the healthy kids in your lives and to give to those who are not.” Funds raised from the Thanks and GivingR program benefit St. Jude Children’s Research HospitalR, one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.
This special capsule includes statement tees and scarves, sweaters, jeans, and track suits in an array of colors. This collection features brand sensibilities of both DKNY JEANS and St. Jude’s by fusing iconic elements of New York and key St. Jude heritage words, HOPE, BELIEVE and DREAM. Price points for the line range between $29 and $79, making each piece an affordable and thoughtful gift for the holiday season. This capsule also marks the first DKNY JEANS product available in woman’s sizes, with ranges from XS to 3X and size 2 to 24W.
“We are thrilled that DKNY JEANS in partnership with HSN is providing support to our annual Thanks and GivingR campaign,” said Marlo Thomas, National Outreach Director. Their dedication to the campaign will make an enormous difference in the lives of so many children and their families in communities across the country. Partners like HSN and DKNY JEANS will enable us to carry on our mission that no child should die in the dawn of life.”
Mark Weber, Chairman and CEO of Donna Karan International says, “DKNY JEANS has been a long term supporter of the St Jude mission. Marlo Thomas’ effort to bring contributors to a higher level of involvement is wonderful and we are pleased to make that commitment. For this purpose we are happy to partner with HSN in order to raise funds and awareness to help the children and families of this extraordinary hospital.”
“HSN is pleased to continue our annual tradition of supporting St. Jude through the Thanks and GivingR campaign,” stated Mindy Grossman, CEO of HSN, Inc. “St. Jude does great work and has become one of the highlights of the holiday season at HSN – for our customers and our employees. This year, we are excited to include DKNY JEANS in the campaign which will help even more children get the care they need.”

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