Many recent fashion trends have pointed to it, and given the popularity of the likes of lingerie as outerwear it should really come as no surprise. Yes, hem lines continually become shorter as time marches on, but Spring 2010 may be the first season where hem lines can be predominantly measured in negative figures.
It’s great when clothes of good quality are affordable for ordinary people. And it’s also nice when you know that someone famous and talented took part in cretaion of these garments. That is the reason why collections for big departmernt stores are so popular.
The new range you see here was created for H&M by a designer team in collaboration with gorgeous Natasha Poly, who also decided to model the pieces.
Clothing looks simple but pretty. Besides, it is created from natural organic and recycled materials and it means it is very comfortable to wear in hot weather.
Sustainable materials like organic cotton and linen, recycled polyester (made from PET-bottles or textile waste) and tencil were used to make the items. The collection will become available in stores from the end of March.
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