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The four major Fashion Capitals are known for having very different vibes at Fashion Week. New York, London, Milan and Paris fashion Week just finished, after an array of designers, whether it is the up and coming or the big names showcased their Spring/ Summer 2010’s collections. I thought I would show you some of my favourite bits from Fashion Week.

New York
I love the use of monochrome at the Alice Temperley show this season. And the Top Hat's seen in some of the looks of the collection were so unexpected yet worked so brilliantly with the black and white outfits. Not sure how many women we will see around next season though wearing a top hat in the summer sun!

Anna Sui

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Anna Sui mixed florals, plaids, patchwork, and metallics, but kept to a very simple colour scheme this season unlike her past seasons and a lot of purple and turquoise was seen along with a few monochrome looks similar to Alice Temperley. She had a circus vibe through the collection and opened the show with a model wearing a major capelet and hat. There definitely seems to be a thing for hats for next summer!

Betsey Johnson

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Fun, Flirtatious, eccentric, frilly, rainbow coloured and down right mental! A usual scene at the Betsey Johnson show! I love how Betsey isn’t afraid to be different because often the rest of the Shows at NY Fashion week tend to be quite reserved but Betsey can challenge the new artsy designers of LFW, a complete opposite to the Ralph Lauren show and she’s been showcasing her collections for a pretty long time in NY too!


London Fashion Week

Erdem

I love Erdem’s collections each season and I’m not the only one, he’s even attracted the attention of Anna Wintour the fashion editor of American Vogue who should not be messed with! I love his use of florals, and how he’s just able to create that perfect girly girl dress.

Danielle Scutt

Now this is definitely an extreme hair do! I wonder how long it took to create!? I just love how it adds to the quirkiness of the show... I doubt I will be able to pull that hair- do off though! Fluffy skirts, lots of pink and peach, sweetheart necklines in contrast to the eighties feel sharp shoulders and angular shapes. I love how girly Danielle has gone this season but managed to still keep the edge.

Burberry Prorsum

Burberry Prorsum was shown at London Fashion Week this season to celebrate 25 years of London Fashion Week, and wasn’t it just a pretty show! Christopher Bailey’s designs were ultra feminine he used a lot of pale colours and twisted, chiffon mini dresses perfectly around the body. And of course the key Burberry staple, the trench coat was incorporated into the collection. I think this was one of Burberry’s best collections and what a return Christopher Bailey made for Burberry at London Fashion Week.

Milan Fashion Week

Raf Simon’s of Jil Sander is known for creating designs that are traditional and safe but this season his collection was something different. Sheer dresses with scraps of materials covering the essential areas, and a foil turquoise dress were some of his key looks. The collection featured a lot of sheer materials but was beautifully constructed to a high quality and I preferred this season to his collections of previous seasons.

Francesco Scognamiglio

Francesco definitely spiced up Milan Fashion Week, hitting the limits and definitely designing an unusual collection for summer. Featuring fish net tights, and long floor length dresses, neither of these would I say were the typical summer attire, but it certainly got him noticed. With the help of Philip Treacy, metal star headwear and barely covering the nipple plate also featured. I did like the collection just not sure how this is quite a suitable spring/summer collection....then again it’s not exactly winter either!

Dolce & Gabbana



Orange Florals, mesh materials, romper suits and short shorts all featured in the Dolce and Gabbana collection. I loved the shorts short they were so cute especially in the floral material that clinched in the waist. There wasn’t anything extremely outrageous but Milan Fashion Week usually doesn’t interest me as much as the other fashion weeks.

Paris Fashion Week

Now aren’t these just pretty amazing shoes! I suspect there may have been a few unstable feeling models in those, but I do just love them! At the Alexander McQueen show he definitely put on a pretty impressive show, there was a lot of snake print used, and the closing embellished outfit was just stunning. I don’t think anyone could say that was a dress that didn’t have enough sparkle to it... ;)

Chanel

For spring/ summer 2010 Karl Lagerfeld built a barn in the middle of the Grand Palais for his models to show off yet another one of his beautiful collections. The looks weren’t too over the top they just were styled and put together to perfection. Ever feminine, especially the little blue dress with red flowers; I also loved the Grecian style black and white dress with the use of sheer black material. Oh, and of course who could forget the surprise performance at the end from Lily Allen.

Louis Vuitton


So I wasn’t that crazy about the Louis Vuitton show for Spring/ Summer 2010 collection as I was about the Autumn/ Winter 09 collection, but I was crazy about the hair. Afro’s of all different colours distracted my attention straight away from some of the mish-mashed designs. The afros’ from the Louis Vuitton show were definitely one of my favourite things from Paris Fashion Week

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Igor Chapurin Fashion Show 2010 in Paris, France

Igor Chapurin fashion show summer 2010 quite recently took place in Paris, France - starring Naomi Campbell. Beautiful designs created by Igor radiated elegance in black and tan colors.

The collection does not represent ready-to-wear outfits (even though I am not quite sure if it was “officially” classified as haute couture) but let’s face it: it would be hard to transfer the styles into an every day wardrobe. The fact, however, does not make the designer’s vision and dresses any less creative and impressive. Lots of outfits included an unusual combination of a Greek like tunic with a shape defying corset. This spells fantasy all over the collection.


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Peruvian businesswomen on fashion marketing tour

Boosting Peruvian textile and clothing exports to Europe is the aim of a marketing study tour bringing a group of 12 Peruvian women entrepreneurs in the sector to Amsterdam and Paris for meetings with fashion industry buyers this week.

Organized by the Geneva-based International Trade Centre (ITC), the visit is a key element of an 18- month project designed to build the capacity of women owned businesses in Peru to break into the European market. Following several months of market development and study sessions in Peru the visit will build a better understanding of the market for products made from natural fibres such as alpaca, wool and organic cotton.

The project is primarily sponsored by the Government of Spain as part of its support to the Latin America and Caribbean region, and Peru in particular. It was developed during the Asia-Pacific Economic Cooperation (APEC) forum hosted by Peru in 2008 and is part of the forums initiative to facilitate economic growth, cooperation, trade and investment, as well as to foster women’s entrepreneurship in the APEC region.

The project also has support from the United States and is being implemented by ITC in partnership with PromPeru - the commission for the promotion of Peruvian exports and tourism. The textiles and clothing sectors are of vital importance to several countries in the region, offering opportunities for boosting employment and reducing poverty.

ITC Executive Director Patricia R. Francis held a welcoming video-conference from Geneva with the participants last week. She commented: “It is essential to give women the tools to succeed in business and trade. I have been particularly impressed by the commitment of these businesswomen, who have contributed to the cost of the study tour, and I greatly appreciate Spain’s generous support for the project.”

The visit to Amsterdam and Paris includes a seminar covering subjects such as getting the best out of fashion fairs, buying and retailing high-end fashion products, the luxury boutique niche market in Europe, and practical details on doing business.

It also includes individual coaching meetings with buyers to improve the women’s understanding of the requirements of design, quality, standards, trends and methods of doing business. During the next stage of the project, the women will take part in a high-fashion fair early next year and hold marketing and sales meetings with potential buyers.

The project aims to support the businesswomen in developing products suited to target markets and drawing up business and marketing plans and strategies. It is aligned with ITC’s Women and Trade Programme, which aims to empower women to succeed in business and to build awareness for the need to change the business environment, which at present is rarely geared to supporting them.

ITC, a joint agency of the World Trade Organization and the United Nations, has a mandate to promote export-led growth in developing countries and is focused on delivering the Aid for Trade agenda as a means of reducing poverty, with a particular focus on the private sector. Bringing producers in developing countries into contact with potential importers is a crucial activity for the agency.

Ms. Francis said: “The export success of small and medium-sized enterprises, particularly those run by women, can make an important contribution to countries’ achievement of the Millennium Development Goals. Often women have plenty of enthusiasm and creativity, but they need capacity development, support and information to make the most of what they have to break into international markets. That is what this project is all about”.

International Trade Centre, Geneva
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Fashion trends for 2010 to be on display at GOLF EUROPE
Temperatures on fairways and greens in autumn and winter can drop to uncomfortable levels, and cold musculature is more receptive to injuries. HV Corporate created the solution with a heated vest: featuring three batteries in the chest and kidney area, ensuring that the golfer stays comfortably warm all the way to the 18th hole. The batteries are fully charged in two to three hours and provide up to 10 hours of warmth depending on the version and heat level. The thin softshell vest can be worn below or above pullovers and jackets, and will not impede a golfer’s range of motion thanks to its weight of only about 200 grams.

“Count on it” – true to its motto the Swedish brand Abacus develops golf apparel that keeps golfers cozy even on cold days. Strong colors and simple patterns dominate the new collection and any indication of their function remains inconspicuous. In addition to well-known materials such as Coolmax and Nanotex the company now also uses bamboo charcoal and S.Café fabric. The synthetic fibers created from bamboo and coffee promise improved moisture wicking from the skin and keep the wearer dry and warm. Add to this natural UV protection and antibacterial characteristics that fight against odors.

wb compagnie present the latest innovation from their partner HI-TEC. For the first time the British company applies its proven ION-MASK Technology (well-known to golfers through footwear) to their golf gloves. Leather and micro fiber material used in the gloves is flooded with ions in a special vacuum chamber, which alters the surface structure of the materials. This treatment considerably reduces water absorption, yet ensures good breathability. The gloves guarantee good, dry grip in any condition and ensure accurate drives even in the rain if hands are wet.

Nike focuses on wind and weather with its new Storm Fit Light Collection, encompassing technical outerwear with woven stretch materials. The woven technical fibers provide jackets and pants with a special, cotton-like texture, are highly elastic and guarantee unimpeded mobility. Additional benefits of the collection, attractive not only for golf pros, include the 3-year warranty on water resistance of the seams and the low weight of the garments.
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