Won Bin (원빈) - Harper's Bazaar Magazine Fashion 2009

Cologne is perhaps the most personal of choices a man might make with regards to his image and the personality he would like to convey to those around him. Cologne comes in a variety of qualities, aromas, and purposes so it is extremely important for a gentleman to consider his options.

Choosing a Cologne

When choosing a cologne, it is always recommended that you take a female companion that you would consider to be stylish along for a second opinion – remembering that most men wear cologne not simply to smell a bit nicer but also to attract attention from the opposite sex. If you are in a relationship – great! Now your partner will be able to assist you in selecting a scent that attracts her as well as imparting a touch of designer class into your grooming habits. If not, this can do nothing but increase your odds, though it is not the primary goal.

Cologne is something that is highly personal, so never accept a suggestion of a particular fragrance that you simply do not like whatsoever. Out of the thousands of possible choices, there will be something that you absolutely love and so does your trusted second-opinion, as well as the associate.

Pairing cologne is also a very interesting and dynamic concept if you possess the budget to branch out in this fashion. The staples of a man's fragrance collection should be comprised of at least three main players – the somewhat spicy and masculine, the energetic citrus, and the clean and sophisticated. These three general suggestions will offer you a dynamic choice in pairing your scent to your wardrobe, and to the events of the day or night.

A spicier or more masculine scent may be perfect for a night out to dinner, or on the town – a quality fragrance within this umbrella is not overpowering (many people mistakenly associate this category with Brut), but offers a palette that is very powerful and assertive. A citrus-based fragrance might be very enervating, youthful, and put a smile on the face – a generally pleasant and likeable aroma. The clean and sophisticated cologne is also very utilitarian, it is impressive both in the world of business and across a candle-lit table.

Designer Brands and Popular Lines

Calvin Klein is most likely to be the first thought that jumps to mind when one considers men's colognes. Of particular interest in this new season is the introduction of CKin2U, a very youthful scent that seems very reminiscent of the Nautica lines of cologne, but with a bit more cocoa. It is a very long lasting cologne and one that seems to be very diverse in terms of it's demographic – it is playful enough for casual events but serious enough to be worn with a suit and tie. An interesting offering from Calvin Klein.

Ralph Lauren has seen great success with his Polo line, and the many incarnations of that signature scent throughout the years. Polo is always a solid investment and will always have a place on the shelf for most men who want a luxury aroma that is still quite smooth and modern. Polo Blue might be an interesting choice for the younger set as well.

Perry Ellis' 360o is a perennial favourite, very inexpensive as well. This one, due to its intense and very green palette, is most definitely meant to be worn dressed up, as it brings class to the table in spades and would not pair well with a more rugged look.

Kenneth Cole's offerings this past year, particularly the citrus Reaction and the Jon Bon Jovi endorsed R.S.V.P are spectacular scents at an affordable price. Both of these fragrances are very distinct, unique, and complex – Reaction would do well at a chic nightclub with a drink in hand and R.S.V.P conjurs the image of a Marc Andrew jacket, a bass guitar, and a game of billiards. One cannot miss with these two spectacular offerings, and with these suggestions in mind it's time to invent your scent – a signature cologne that imparts both personality and flair to those around you!