Pu Ba Jia Chinese Fashion Photoshoot

In the realm of fashion, often-times designers become caught up in the couture culture – the glitz, glamour, and high image that sets the fashionistas apart from the average consciousness. Geoffrey Beene on the other hand is truly a remarkable example of fine fashion done right – their garments are affordable and well-made, highly fashionable, and their business ethics are unparalleled.

The Garments

“There are no rules to the designs: there are standards, and my standard is taste.” - GB

Geoffrey Beene manufactures a plethora of garments for men – including dress shirts, neckties, suits, formalwear and tuxedos, accessories, even underwear. Typically the styling is modern but professional, a line of clothing that most everyone can wear and is not too bold for the office. The flagship product of the Geoffrey Beene line, their dress shirts, are produced for what is called Fast Track Dressing – which means that their dress shirts are all non-wrinkle, non-iron, as offered in a few fabrics. Other notable products in their fashion stable are their high quality silk neckties as well as their contemporary and well-cut suits.

Some recent specifics and innovations brought forth by Geoffrey Beene are a new collection of non-iron, 100% cotton dress shirts, previously very hard to find in an affordable and quality price range. Further, Geoffrey Beene also ensures that when producing their neckwear, they dye the product so that it matches at least two to three of their contemporary shades of dress shirt – providing a seamless and powerful match. The Geoffrey Beene product has been a longtime staple for men who know how to dress well, and the line comes highly recommended by many experts, including GQ magazine.

The GBGB logo attached to many Geoffrey Beene products stands for Geoffrey Beene Gives Back, and is iconic of the reputation for philanthropy and charity that the company holds. It is important to note that all net profits from sales of Geoffrey Beene products are donated to in-house charities and non-profit humanitarian organizations, such as the Geoffrey Beene Cancer Research Center or by investing in the Geoffrey Beene Foundation's Alzheimer Initiative.

Geoffrey Beene also reinvests in the future of the fashion industry itself, recently having donated $5 million dollars to the Council of Fashion Designers of America, and a further $3 million to the YMA Fashion Scholarship Fund, to encourage and support young and independent designers.

Geoffrey Beene also invests in the American Heart Association, as well as in charitable progress for women, children, and the protection of animals.

The Man

“The unimaginable always becomes the unforgettable”

Sadly, Mr. Beene passed away in 2004 – leaving behind a legacy of fine designs and affordable fashion as well as charity, public service, and social awareness. The company still carries on this legacy and is as highly respected for both their eye catching product as well as their moral compass and support of medical research, culture, and art.