Chae Eun Jung [엔젤] In Red Tube Photoshoot - Asian Models

New York City Topshop Launch Parties

Topshop New York has officially opened, after several days of star-studded events. Sir Philip Green hosted parties at NYC restaurant Balthazar on two consecutive nights, with his wife and daughter, Lady Green and Chloe Green. The first evening featured performances by Marc Ronson and Santigold. While Kate Moss was absent from the first day of festivities, those who present at the party included Jay-Z, Jimmy Fallon, Anne Dexter Jones, Michelle Monaghan, Karolina Kurkova, Georgina Champan, Arlenis Sosa, Jessica Joffe, Simon Hammerstein, and Gossip Girl’s Taylor Momsen.

Jimmy Fallon and Marc Ronson at Topshop launch partyWWD has Marc Ronson quoted as saying, “This is one of the weirdest gigs I’ve ever done and I’m sure it’s one of the weirdest gigs you’ve ever seen.” Among highlights at the party was Jimmy Fallon singing a rendition of Sting’s Englishman in New York, arriving directly after taping his new late night talk show; at one point he broke into the chorus of Beyoncé’s Single Ladies, probably without knowledge of Jay-Z’s presence at the party (though without wife Beyoncé).

Jay-Z at Topshop launch partyJay-Z at Topshop launch party

Michelle Tranctenberg at Topshop store openingAt the store opening itself, Michelle Tranctenberg and Emma Roberts and Hanne Gaby Odiele were among the celebrity faces.

The first evening the store opened (Tuesday) was a more intimate event than the full opening on Thursday morning. Only approximately 100 people were let into the store — a decision made by Sir Philip Green in an effort to get real feedback from people. “With a small group it’s easier to talk to people and understand what they like,” he said. “It would be wrong if we had 1000 people here and didn’t know 900.”

When asked about the Topshop obsession, Emma Roberts said, “I was shooting a movie in London for three months, and I would go to Topshop once a week [...] When I came back to LA, everyone was really jealous.”

The morning of April 2nd, however, was certainly more mayhem than intimate, with shoppers lining several city blocks for hours prior to the 11 am store opening.


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